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Monday, January 9, 2017

Core Principles of Online Marketing

I have been in the internet marketing field for 15 years and if there is one thing I have learned, it is that you must follow two fundamental rules to be successful marketing your company (or website) online. Online marketing is constantly evolving but these two staples will always remain strong.


 Rule 1

First, we need to make our customers happy. We need to offer them a easy way to access the information they are looking for whether looking for services they need or products they want to buy. Effective website design needs to function successfully on all available devices and platforms; including mobile phones, tablets and PC as well as browsers like Google's Chrome, Microsoft's Internet Explorer and Mozilla's Firefox. With all the new technology in wireless communications it is imperative for us to have our message clearly displayed at all times.

Rule 2

The second rule we need to follow to be successful online is to keep Google happy. I don’t know what search engine you use but according to searchenginewatch “Google holds a staggering 67.6 percent of the U.S. search engine market share” and goes on to say that “Bing remained a distant second with 18.7 percent”. This, I believe is well deserved because simply put, Google brings back better and more relevant search results.

My personal opinion puts Google above all the competition on almost every search. When using other engines, I always feel like the results are not as tailored to my searched keywords and phrases. Google has figured it out; they know that if they keep users coming back to them every time they are looking for a product or service that they will continue to make over a billion dollars a week! That’s over five million dollars per hour according to MOZ.

Keep Google Happy - Don’t take shortcuts

I often see people finding new ways to rank at the top of the search engines using any means possible. Here is the problem, you have some of the smartest people in the world working for Google, so much so they are making movies about getting a job with Google! How long do you think it will take for them to figure out the next best shortcut? What we have seen recently when they do see too much manipulation with results is a software or algorithm update. 

They are usually named something cute like panda, penguin, or hummingbird but will you still think it is so cute when your site is penalized? Most experts are now saying that if your site gets one of these penalties you are better off starting over with a fresh URL and clean content. Every year you hear about a new animal joining the Google Zoo. My advice is to stay off the radar. If you are going to do your own marketing then be sure you avoid the shortcuts or use a reputable company.

Learn more about our services at http://leadsonlinemarketing.com/

Thursday, October 20, 2016

Leads Online Marketing in Charlotte NC Debuts New Website Design Services for Local Businesses



Charlotte, N.C. – Leads Online Marketing has grown to become an industry leader in internet marketing for businesses throughout the Charlotte area. That has led to the development of a brand new website design with more features and sleek new designs.

Leads Online Marketing stays on the cutting edge of marketing and that has extended to our brand new website which is intended to be an informative and appealing experience.

"We are continuously striving to uncover, incorporate and dominate any and all available technologies that can help our clients maximize their online presence,” said Leads Online Marketing President Ricky Haidar. “Our new website showcases some of this new technology which we will be rolling out to our client base over the next year while integrating a completely new portal for our clients, allowing them unprecedented access to a completely transparent reporting platform at any point in time."

At Leads Online Marketing, it is our job to make businesses stand out. That is why our design team has gone to great lengths to make our own website design stand out among our competition. Colorful designs, updated technology and easy navigation make our new website an experience in itself.

The new website highlights all of the marketing services that Leads Online Marketing provides to our clients. Those services include Search Engine Optimization, Search Engine Marketing, Website Design, Local Directories, Online Display Advertising, E-Commerce Development and much more!

This new website is a chance for online browsers to get a comprehensive look at what they can expect when enlisting the services of Leads Online Marketing. The Internet has now become a showroom for online marketing as there is a need to give potential clients a glimpse of what they can expect; with this in mind we are including Our Projects, a spotlight section where you can view some of our client websites and see our actual services at work.

Leads Online Marketing has done exactly that as visitors to our website can begin their experience towards online success with just a few clicks. Experience, professionalism and expertise are staples at Leads Online Marketing and we have transcended all of that into our new website. There is even more in store as Leads Online Marketing in Charlotte NC is continually integrating innovative technology that keeps us a step ahead of the competition. 

http://leadsonlinemarketing.com/ Charlotte NC digital marketing SEO


Leads Online Marketing is located at 15720 Brixham Hill Avenue, Suite 300, in Charlotte, North Carolina, 28277. A customer associate can be reached at (704) 612-2442 or (855) 785-3232.

Wednesday, October 21, 2015

SEO Tips For Success

Search engine optimization marketing, local business online marketing strategy

Marketing - Search Engine Optimization

The best looking website or blog is all for naught when it does not include a quality SEO plan. It is also important to note that as the Internet changes, so does SEO. Here are some helpful SEO tips for success to help improve your web presence.

Localize SEO

Attracting local clients is very important to some businesses, which makes it an SEO priority. Client reviews are an excellent way to spread the word and it also helps to find a way into local directories while Google Places is a big must. Blogging about local events is also another way to improve localized SEO while geo-specific long-tail keywords and additional website markups are excellent assets as well.

Utilize Header Tags

A header tag sits atop a new paragraph and while it helps from an aesthetic standpoint, it also serves a purpose to SEO. Placing keywords specific to your business helps a great deal when it comes to SEO as search engines better recognize keyword rich header tags. Whether you are writing a blog or website content, effective header tags will improve the search visibility on that specific page.

Focus on Meta Data and Title Tags

All content should include Meta descriptions and title tags. The Meta descriptions should also not be the same on each page, but used to describe the specific content on each page. Good title tags will allow search engines to better interpret the content and relationships of your pages.

Use All Your Outlets

SEO is kind of like a wheel while its spokes are the various outlets through which your business does its marketing. Social media is part of what drives your SEO as outlets like Facebook, LinkedIn, Google Plus, Twitter and Pinterest need to be utilized to their fullest extent. After all, a wheel cannot move if its spokes do not turn or are not sturdy.

Content is King

You can pull off all the SEO tricks in the world, but once you get users to your site, it is up to you to keep them coming back. That can be done by putting out quality content. Follow Google’s guidelines since it rewards and punishes different types of content and diversifying content is also an excellent technique. That urges sites to use more photos, videos and various media, which in turn can better engage and educate your audience.

Leads Online Marketing utilizes numerous in-depth SEO strategies to help businesses achieve search engine rankings and generate more leads and this is just a small sampling of the many different services that we include in our packages for our clients.
If you are looking for quality search engine optimization, website development, and Internet marketing, Leads Online Marketing has a plethora of successful solutions that can work for you. 
Contact us today!
 

Friday, September 25, 2015

Market Your Business Online For Free

mobile online searches used to find products and services
Advertising is not what it used to be in the world of business. The computer age has taken marketing online. However, marketing your business in this new way does not have to cost a fortune. Here are some free ways to market your business online.

Claim Directory Listings

There are a vast amount of directories that will list your business without a fee. Yahoo! Local and Google Places are just two of those many directories. Additionally, there are an abundance of business associations that allow you to list your business on their respective websites. The benefit of this tactic is that many of these free directories show up in search engine results.

Blogs

The charge for putting up a blog post and then promoting it via social media is zero. It is highly recommended that any kind of business engaged in online marketing should feature a blog with consistent posts. Blogging has evolved into somewhat of a staple when it comes to Internet marketing. Keep content consistent, relevant and engaging.

Put Out an Newsletter

It is meant to include helpful information about your business and its respective industry. Current events are also a good inclusion. Furthermore, there are many e-zine directories, such as The E-Zine Directory, which permit business to advertise their newsletters for free.

E-mail signature example

Use E-mail signatures

This is a recommended standard. Include a footer in every e-mail which contains links to your website, social media, blog, etc. The process of setting this up is a rather easy one. Anyone who takes the time to read your e-mails will have links at their disposal and can easily learn more about your business.

Use Free Forms of Diversified Content

Try doing a podcast providing helpful hints and expert tips in your specific industry area. Podcasts can be listened to anytime and many people even subscribe to their favorite podcasts. When aiming to go the visual route, video marketing and YouTube are excellent tools! Keeping in mind a similar school of thought with podcasts, videos can boost your website ranking and expand your web presence. Try making a video that appeals to your product or customer base. 

Leads Online Marketing uses a variety of content and strategies to bring your message to the masses. Internet Marketing can pave the way to new business with the help of extensive experience, proven results and industry expertise. Contact Leads Online Marketing today and help your business see a better tomorrow.

Resources:
http://www.ezine-dir.com/

Tuesday, April 28, 2015

Mobile Responsive Web Design




Just this week Google made a important update and has shifted the importance of mobile website design to epic proportions. With so much of the world having already gone mobile, there’s a need to accommodate web users on the go. Responsive website design is the best answer.



Incorporating responsive website design takes precise coding, which maximizes a user’s viewing experience. The majority of business owners are busy running their companies and don’t have time to learn complex coding languages. Consulting with a professional online marketing firm in such matters is the best way to stay on top of your online presence and make sure you are following all the rules for Google's best practices. 
 


Responsive web design provides the following benefits:



Better User Experience

Arriving at the desktop version of a website on your mobile phone can be very frustrating. It also makes for a less than fulfilling user experience. Websites can now be designed to adapt to Mobile, Tablet and Desktop as well as major browsers like Google's Chrome, Microsoft's Internet Explorer and Mozilla's Firefox. Flexibility is another benefit as users are able to view content on different devices, screens and resolutions with ease.




Google Rewards

As of April 21 of 2015, Google now rewards mobile friendly sites and also penalizes sites without responsive web design. Rankings will also improve with responsive web design because they will have a matching URL and the exact same HTML across every platform. Google has cornered the market on web searches so when Google adjusts its ranking system, it is wise for advertisers to take notice.



Easier Manageability

Websites that have separate versions, mobile and desktop, have to establish SEO in two completely different ways. SEO tactics that work in the mobile world are very different from the ones used on desktop versions. With responsive web design, keywords and content which are specific to mobile formats can now be included and optimized accordingly with one single site and domain.



More Conversions

It has been proven through the use of Google Analytics that websites with responsive design have better conversion rates. The reason for that is there is less of a bounce rate as users tend to stay on this type of site much longer. It is also more cost effective as there is no need to invest in the design and SEO of different devices.



The question is not why should you choose responsive website design, but why haven’t you chosen it already? Leads Online Marketing has the experience and skill to turn your site into a whole new form of marketing, following Google's best practices, with expert responsive website design.