Tuesday, April 21, 2020

A Few Things to Consider Before Building a Business Website

They say “organization is the key to success” and, without any organization we are unlikely to achieve our full potential. This has never been more true than it is now in our fast pace digitally driven world. Most business owners and directors, whether mindful of it or not, use this mantra every day. From the planning of the business and opening to daily operations and management, organization is important. In this article, we will discuss how organization plays a key role in building a business website.

There are a few things you need to figure out before jumping into the process of building an online presence. If you are having a hard time making a decision, contact your representative at Leads Online Marketing who will be happy to help you understand your options and make the best choice.



Business Branding

Branding is the way your business is perceived by others, and being consistent with the use of your brand will make it stronger.  Along with selecting a good logo, a business owner will want to determine the business’ personality and a color scheme. Consider what mood or tone you would want to convey to a potential customer with a first impression. Incorporate your final choices into your whole business plan and keep the branding consistent.

In addition to the brand personality and style, we also recommend writing out a slogan, mission statement, a general description of your company and team. This is not something to be kept to yourself in a file somewhere. Pass it along to your business website designer to be added as public content. Once that is done, any random individual should able to engage your brand and have a clear idea of what you do and what sets you apart from the rest.

Remember, your brand needs to remain uniform across its website, social media, and even in print.

Page Content

You will need more than a brand and about section to make a successful website. Any and all products and services offered should be discussed somewhere on the website. The more relevant quality content available the better. One reason for this being is that Google favors web pages with high standards of content. Also, and in some ways one in the same, users should be able to learn as much as they want about your company just be browsing the website.

It is not uncommon for users, also known as potential customers, to rule out hiring a company because they were dissatisfied with the website content. This can be due to a seemingly simple questions they could not find an answer to or a service not found listed, and that person is likely to hire the competitor with the website that was most useful. No need to worry about being a good writing. As long as you are able to provide a comprehensive list of service and/or products with as many details and resources as possible, our team of content writers should be able to put the information to good use on your site.

Text is not everything when it comes to webpage content as photographs and images are great attention grabbers and can help it stand out. Set yourself apart by provide plenty of visual references to products, on-site work, projects and even your team members.

Purpose

Is there another purpose to your website other than supporting your brand and promoting leads? Consider adding other useful sections to your website such as customer forms, appointment scheduling, instant price quotes, helpful links, or even E-commerce. Get a clear idea of what functions you want your website to perform, make a list, then call us to discuss how to make your ideas a reality.


Having these matters sorted out before building a business website can save you and your website builder precious time and resources needed to make your business successful. Leads Online Marketing makes the process easier by assigning you a personal representative who will continue to be available to address any questions or concerns even after your site is fully launched and ranking well.