Wednesday, April 21, 2021

Why Your Law Firm Needs to Hire a Marketing Agency



In today’s day and age, relying on pamphlets, business cards and word-of-mouth to promote your business is simply not enough. Any business establishing a marketing strategy that ensures a steady flow of convertable leads needs a firm grasp of digital marketing tactics. This is even more applicable if you own and/or operate a law firm.

It is virtually impossible for legal professionals to get involved in building and executing marketing strategies first-hand, given the busyness of their schedules. That being said, it is also important for them to be able to consistently promote their businesses and services and have a steady flow of qualified leads. The answer? Hiring a marketing agency to address these needs.


Here are 6 ways in which a quality marketing agency can benefit lawyers and law firms:

It Will Help Bring Results:
Marketing agencies are devoted to one thing and one thing alone – to build your brand and to promote it in the best way. Through their years of practice and its resulting expertise, they know that while there are many ways to reach this goal, there are only a few that can get the job done keeping into consideration the time, budget and needs of the law firm. Agencies have the expertise required to employ the right strategy and tactics that can propel your firm to the level it deserves.

It Will Help Improve Your Website’s Design:
Back in the day, simply having a working website with basic details was enough. Today, however, a website needs much more than good looks and contact information. By far, the most important of these is having a responsive design. As more and more people are now using a variety of devices, such as smartphones and tablets, website designs need to be able to adapt to the size and dimension requirements of these devices. A marketing agency will always make sure that your website’s design is on point and remains that way.

It Will Help Your Business Rank Higher on Search Engines:
Search Engine Optimization (SEO) is a crucial aspect of any business trying to promote themselves online – and law firms are no exception to this rule. It is both a science and an art of optimizing your website in a way that it appears to naturally rank higher on search results. A marketing agency can fully justify this. They are fully aware of the various techniques that can be used to boost rankings, which will bring more visitors to your website – and eventually leads to your business.

It Will Help Create A Better User Experience:
Having a responsive design and SEO are undeniably great starters to having a high-functioning website, but the journey does not end there. While these can ensure that visitors get to your website, you need other elements that ensure that visitors stay there. This includes (but is not limited to) customer support systems, insightful blog content, automated messaging, and email systems.

It Will Help Build Credibility & Trust:
In order to be able to thrive as a law firm, your business needs to have a reputation of being credible and trustworthy. That can only happen when people know about your stellar performance when it comes to serving your customers. A marketing company fulfills this very gap. They know that simply bragging about your achievement won’t work – and that customers need to be able to connect before they opt to avail your services. Through their years of expertise and experience, they know to employ methods like referral programs, customer testimonials – both on the website and on third-party platforms such as Yelp.

It Will Help Keep Your Strategy Consistent:
If there is one thing about marketing, it is that most – if not all things keep changing with the times. SEO rules, social media algorithms or trends are never the same for a long period of time. What counts as a solid strategy at one point of time may be a redundant one not much later. A marketing company will prevent your business from hitting this wall by constantly staying on top of your firm’s marketing strategy and ensuring that it moves according to the current situation.

Leads Online Marketinglom_logo

Leads Online Marketing

5.0

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Best web marketing company I have delt with in the area.

Best web marketing company I have delt with in the area.

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Ricky and his crew are GREAT to work with. I had the pleasure of starting working with Ricky 45 years ago, and it has been problem free. 5 all the way

Ricky and his crew are GREAT to work with. I had the pleasure of starting working with Ricky 45 years ago, and it has been problem free. 5 all the way

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This company has helped my business grow since the very beginning We have 3 retail locations now and we are still growing. Results are transparent and easy to follow. Also would like to mention that you can view your reports or login to view your results as you go Been letting these guys do my advertising for over 4 years. Wouldn't go anywhere else

This company has helped my business grow since the very beginning We have 3 retail locations now and we are still growing. Results are transparent and easy to follow. Also would like to mention that you can view your reports or login to view your results as you go Been letting these guys do my advertising for over 4 years. Wouldn't go anywhere else

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I just started working with Leads Online Marketing although my company has been with them for several years. I'm already very impressed with Ricky and his team. I look forward to seeing where this partnership takes us.

I just started working with Leads Online Marketing although my company has been with them for several years. I'm already very impressed with Ricky and his team. I look forward to seeing where this partnership takes us.

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Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

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Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

google logo
Last March I had an appointment with Lead Online Marketing. Thinking this was just another advertiser promising me the moon I still decided to sit down and talk with Ricky. To my pleasant surprise he was very up front about what he could and could not do. Many other marketers are disingenuous. Once deciding to go with Ricky and his team my website was on the first page of Google organically within 4 months and is now a mainstay there thanks to the great communication and effort from the 'tech' side of Leads online marketing Chris. Chris is great to work with and has done a fantastic job for us. In fact they have done so well for us last year I had them take over my PPC campaign. Last February we had 3 leads total for the month. Today is the 5th of February and I have 16 on schedule. We are coming up on 1 year with Leads Online Marketing and very pleased with my investment and how they are very responsive and courteous to us. Bottom line We are being found online by our customers and business is good Highly recommend

Last March I had an appointment with Lead Online Marketing. Thinking this was just another advertiser promising me the moon I still decided to sit down and talk with Ricky. To my pleasant surprise he was very up front about what he could and could not do. Many other marketers are disingenuous. Once deciding to go with Ricky and his team my website was on the first page of Google organically within 4 months and is now a mainstay there thanks to the great communication and effort from the 'tech' side of Leads online marketing Chris. Chris is great to work with and has done a fantastic job for us. In fact they have done so well for us last year I had them take over my PPC campaign. Last February we had 3 leads total for the month. Today is the 5th of February and I have 16 on schedule. We are coming up on 1 year with Leads Online Marketing and very pleased with my investment and how they are very responsive and courteous to us. Bottom line We are being found online by our customers and business is good Highly recommend

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The leads group has increased my business. Lots of people talk but few deliver like this group. Sit down with Rick and tell him what your short and long term goals are and they will put a plan together that really works. My customer base has increased almost 35 in the two years I have been with Leads and my only regret is not using them sooner..

The leads group has increased my business. Lots of people talk but few deliver like this group. Sit down with Rick and tell him what your short and long term goals are and they will put a plan together that really works. My customer base has increased almost 35 in the two years I have been with Leads and my only regret is not using them sooner..

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Exceptional team, with great resultsBest marketing group in CLT.

Exceptional team, with great resultsBest marketing group in CLT.

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Leads Online Marketing built our website and has been in charge of our internet marketing at Ballantyne Plastic Surgery for the past few years. They have far exceeded what any company has done for us in the past. Ricky and his staff are knowledgable, responsive to our questions, and honest. I highly recommend them.

Leads Online Marketing built our website and has been in charge of our internet marketing at Ballantyne Plastic Surgery for the past few years. They have far exceeded what any company has done for us in the past. Ricky and his staff are knowledgable, responsive to our questions, and honest. I highly recommend them.

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Ricky and his staff at Leads Online Marketing are some of the best people you will ever come across. I am so glad that I got introduced to Ricky almost a year ago. I was looking to do a website and just did not know who , where or what to trust. Luckily, I came across Ricky. His staff is always looking for ideas to help my business. Their web pages are A in design, simplicity, and getting the necessary traffic to your site. They are always on top of things. Whether it is info for your blog or just helpful reminders of social networking ideas. I would highly recommend Leads Online Marketing for all of your online needs.

Ricky and his staff at Leads Online Marketing are some of the best people you will ever come across. I am so glad that I got introduced to Ricky almost a year ago. I was looking to do a website and just did not know who , where or what to trust. Luckily, I came across Ricky. His staff is always looking for ideas to help my business. Their web pages are A in design, simplicity, and getting the necessary traffic to your site. They are always on top of things. Whether it is info for your blog or just helpful reminders of social networking ideas. I would highly recommend Leads Online Marketing for all of your online needs.

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Any business owner who experienced the startup process of launching a website knows how difficult the job is. Thankfully, a friend of mine recommended Leads Online Marketing in Charlotte. I hired them to handle the website design of our company. We had an ambitious design concept for our website, but I was very happy with the outcome. It was even more impressive that they managed to get the website working efficiently within the time frame we gave them. Most of the web designers we've worked with in the past always never completed the project on time, even the most skilled designers. Thus, it is definitely a bonus for us I would gladly recommend this company

Any business owner who experienced the startup process of launching a website knows how difficult the job is. Thankfully, a friend of mine recommended Leads Online Marketing in Charlotte. I hired them to handle the website design of our company. We had an ambitious design concept for our website, but I was very happy with the outcome. It was even more impressive that they managed to get the website working efficiently within the time frame we gave them. Most of the web designers we've worked with in the past always never completed the project on time, even the most skilled designers. Thus, it is definitely a bonus for us I would gladly recommend this company

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Owner operator Ricky is the best , I was always sceptical of these marketing company's and never would have thought of spending my hard earned money on these things until I met lRicky I have been harassed cold called emailed and down right irritated by so called company's that were going to build my business, but with leads I met with Ricky he showed me what he could do , spent a great deal of time with me at no charge and no pressure and left it as call me if your interested, no bull just straight up honesty , he has built me an incredible website , increased my business and at an extremely affordable price I have links and sites , even social media pages I didn't even know existed and the best part he's a regular guy , we talked business over a beer at the cigar bar right up the road, again no corporate bs just results , check him out you won't be disappointed

Owner operator Ricky is the best , I was always sceptical of these marketing company's and never would have thought of spending my hard earned money on these things until I met lRicky I have been harassed cold called emailed and down right irritated by so called company's that were going to build my business, but with leads I met with Ricky he showed me what he could do , spent a great deal of time with me at no charge and no pressure and left it as call me if your interested, no bull just straight up honesty , he has built me an incredible website , increased my business and at an extremely affordable price I have links and sites , even social media pages I didn't even know existed and the best part he's a regular guy , we talked business over a beer at the cigar bar right up the road, again no corporate bs just results , check him out you won't be disappointed

google logo
Leads Online created an exceptional website for my company and the value has been staggering. Their continued efforts to drive our website traffic in a cost effective manner has produced significant measured results. They are highly responsive and help to keep my site fresh with content whenever the need arises. Leads Online is an excellent solution for small businesses looking for a true online presence.

Leads Online created an exceptional website for my company and the value has been staggering. Their continued efforts to drive our website traffic in a cost effective manner has produced significant measured results. They are highly responsive and help to keep my site fresh with content whenever the need arises. Leads Online is an excellent solution for small businesses looking for a true online presence.

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