Rule 1
First, we need to make our customers
happy. We need to offer them a easy way to access the information
they are looking for whether looking for services they need or
products they want to buy. Effective website design needs to function successfully on all
available devices and platforms; including mobile phones, tablets and
PC as well as browsers like Google's Chrome, Microsoft's Internet
Explorer and Mozilla's Firefox. With all the new technology in
wireless communications it is imperative for us to have our message
clearly displayed at all times.
Rule 2
The second rule we need to follow to be
successful online is to keep
Google happy. I don’t know what search engine you use
but according to searchenginewatch
“Google holds a staggering 67.6 percent of the U.S. search engine
market share” and goes on to say that “Bing remained a distant
second with 18.7 percent”. This, I believe is well deserved because
simply put, Google brings back better and more relevant search
results.
My personal opinion puts Google above
all the competition on almost every search. When using other engines,
I always feel like the results are not as tailored to my searched
keywords and phrases. Google has figured it out; they know that if
they keep users coming back to them every time they are looking for a
product or service that they will continue to make over a billion
dollars a week! That’s over five million dollars per hour according
to MOZ.
Keep Google Happy - Don’t take shortcuts
I often see people finding new ways to
rank at the top of the search engines using any means possible. Here
is the problem, you have some of the smartest people in the world
working for Google, so much so they are making movies about getting a
job with Google! How long do you think it will take for them to
figure out the next best shortcut? What we have seen recently when
they do see too much manipulation with results is a software or
algorithm update.
They are usually named something cute
like panda, penguin, or hummingbird but will you still think it is so
cute when your site is penalized? Most experts are now saying that if
your site gets one of these penalties you are better off starting
over with a fresh URL and clean content. Every year you hear about a
new animal joining the Google Zoo. My advice is to stay off the
radar. If you are going to do your own marketing then be sure you
avoid the shortcuts or use a reputable company.
Learn more about our services at
http://leadsonlinemarketing.com/
