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Wednesday, May 17, 2017

Social Media Saw Some Big Changes in 2016

Many of us would say 2016 was, well, quite the year to say the least. In many ways it was a tremendous year for change. With so many new things having been introduced, it should be no surprise that innovations were also made in social media. This is an industry that must keep up with the fast growing demands of online users and online marketing companies in order to survive.

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Research has proven social media to be a major source of news and entertainment for many Americans as well as users across the globe. As the number of users continues to increase, social media platforms seem to constantly be planning, developing, and implementing new website designs and features. Some, of course, are better than other. In this blog, we will explore some of the changes made in 2016 to the most popular social media sites.

Just as it has been in prior years, Facebook continues to be one of the most popular social media networks in the world. In fact, it boast nearly 1.9 billion unique users each month. That is almost a billion more than YouTube. As they sometimes say, “the bigger you are the harder you fall” and even though Facebook has not fallen they have certainly hit their fair share of bumps in the road to site redevelopment. However, the typical personal user was likely unaffected by those hiccups and only took notice of the site’s improvements. Advertisers may not have been so lucky.

For Facebook page admins, the glorious day finally arrived in 2016 when the profile picture was moved aside the cover photo. In the past, page cover photos had to compensate for the overlapping profile picture and overlapping tabs but, no more! Other changes on Facebook pages include the location of the tabs, introduction of a username, additional post styles and post call-to-action buttons. Overall, the appearance of both pages and profiles has changed for the better in 2016.

Another major social network worth mentioning is Google. Yes, Google is a social media network too and more specifically Google Plus (Google+). Google accounts tie together many different Google products including but not limited to Google Search, Google Maps, Gmail, Hangout, YouTube and Google+. Most of these products had an update in the past year.

Google+ is where the biggest change occurred with a complete overhaul of the site. For most of 2016, as changes were still being made, user had the option to Switch back to Classic but, no more. One thing Google+ Profiles and Pages both lost in the update was the ability to display multiple tabs. The main tabs that used to be available were “Post”, “Reviews” and “Videos”.  Now user only have a main page that displays posts and an about section.

Other social media networks that implemented some big changes last year include Instagram, Pinterest and Twitter. As the world continues to develop and technology becomes more a part of our everyday lives, social media networks are sure to be working hard to keep up, especially with each other. Not only are they trying to keep the regular user satisfied, social media networking companies must also appease those marketing on their sites. In the meantime, we will be here to observe, share and utilize the innovations to come.

If you are a small business owner, it is important that your business be seen online. As we mentioned before, consumers now more than ever rely on the internet for information. That includes information about your business.

Not sure where or how to get started? Simple visit our website and request a meeting to learn how Leads Online Marketing can help your business stand out across the website. We can even help you setup and maintain social media for your business.

Wednesday, February 1, 2017

Tips to Make Your Site More Eco-Friendly

The Web utilizes huge quantities of energy. A single search on Google apparently uses the same amount of energy it would take to boil one cup of water. Fortunately, the web is gradually becoming more eco-friendly. The difficulty is this means various things to various individuals. As more methods to lighten your website's environmental footprint are found, it ends up being increasingly hard to select the mix of actions best for your products and services.

There are a good deal motives for making your website go green. These vary from economical to moral. Given that not all energy eco-friendly, we all have a commitment to go a bit greener. In this article, we explain a few of the options available to make your website design greener.

Cause Marketing

Obtaining subscribers, followers and return viewers can be challenging. One way to both make your site more eco-friendly and encourage website visitors is to integrate the two by using an eco-incentive. This could be as easy as planting a tree for each customer or offsetting a provided quantity of CO2 for each Facebook page like.

To plant a tree for a subscriber, go to the Arbor Day Foundation. To offset carbon emissions for every subscriber, visit the Carbon Fund web site. We encourage you to explore each website to see how best to get involved. Be innovative, consider little yet significant action you can perform in return for receiving more customers on your website.

Spread out the Message

Regardless if your blog is about the environment or the stock market, you have the power of knowledge. You can encourage users to take steps to decrease their effect on the environment, to set their office to be more energy-efficient, and lots of other tips.

The following websites are terrific references to environment-friendly living suggestions that you can hand down to your subscribers:

http://www.treehugger.com/
http://www.thegreenguide.com/
http://www.hippiemagazine.com/
http://www.greenlivingtips.com/

Keep Your Design Practical

Each server request takes energy on both ends. The larger the action, the more energy consumed. Simple designs can be elegant and effective. You can likewise reduce your website's energy usage by publishing less images with lower resolution, using less JavaScript widgets, and utilizing less resource-intensive innovation, like Flash. This will reduce load time and server requests.

Streamlining your website is not only eco-friendly. It is also user friendly. Some of the most popular blog sites have really simple and user-friendly styles.

Tone Matters

Various amounts of energy are used to display colors on a computer screen. The older CRT screens used more energy to display lighter hues such as white (which could explain black style of some DOS programs). Meanwhile, the more recent more recent LCD monitors use more energy to show dark tones like black.

Because of the extensive use of LCDs, the darker the hue of your website, the more energy it will eventually utilize. Designing your website with a great deal of white space may be practical. Each page load might only conserve a small amount of energy, over the long-run, it will add up.

Whichever combination you choose, guests will value your ecological efforts. None of these efforts will alter the world alone, but every small step matters. It is approximated the Information Technologies industry creates about 2% of the world's carbon dioxide emissions. That is equivalent to that of all airlines around the world. If all of us change our habits a little, in the house and in the office, the impact will be considerable.

If you are in need of a new website for your business, Leads Online Marketing LLC can help. We are confident our web designers and developers will build a good-looking, efficient website that will satisfy your wants and needs. For those business owners wishing to be as eco-friendly as possible, we can consult you on the best ways to achieve this for your website and online marketing strategies. Better your brand with a call to Leads Online Marketing today!

Wednesday, January 25, 2017

Mobile Responsive Web Design

Just this week Google made a important update and has shifted the importance of mobile website design to epic proportions. With so much of the world having already gone mobile, there’s a need to accommodate web users on the go. Responsive website design is the best answer.

Incorporating responsive website design takes precise coding, which maximizes a user’s viewing experience. The majority of business owners are busy running their companies and don’t have time to learn complex coding languages. Consulting with a professional online marketing firm in such matters is the best way to stay on top of your online presence and make sure you are following all the rules for Google's best practices.


Responsive web design provides the following benefits:


Better User Experience

Arriving at the desktop version of a website on your mobile phone can be very frustrating. It also makes for a less than fulfilling user experience. Websites can now be designed to adapt to Mobile, Tablet and Desktop as well as major browsers like Google's Chrome, Microsoft's Internet Explorer and Mozilla's Firefox. Flexibility is another benefit as users are able to view content on different devices, screens and resolutions with ease.

Google Rewards

As of April 21 of 2015, Google now rewards mobile friendly sites and also penalizes sites without responsive web design. Rankings will also improve with responsive web design because they will have a matching URL and the exact same HTML across every platform. Google has cornered the market on web searches so when Google adjusts its ranking system, it is wise for advertisers to take notice.

Easier Manageability

Websites that have separate versions, mobile and desktop, have to establish SEO in two completely different ways. SEO tactics that work in the mobile world are very different from the ones used on desktop versions. With responsive web design, keywords and content which are specific to mobile formats can now be included and optimized accordingly with one single site and domain.

More Conversions

It has been proven through the use of Google Analytics that websites with responsive design have better conversion rates. The reason for that is there is less of a bounce rate as users tend to stay on this type of site much longer. It is also more cost effective as there is no need to invest in the design and SEO of different devices

The question is not why should you choose responsive website design, but why haven’t you chosen it already? Leads Online Marketing LLC in Charlotte NC has the experience and skill to turn your site into a whole new form of marketing, following Google's best practices, with expert responsive website design.

Monday, January 9, 2017

Core Principles of Online Marketing

I have been in the internet marketing field for 15 years and if there is one thing I have learned, it is that you must follow two fundamental rules to be successful marketing your company (or website) online. Online marketing is constantly evolving but these two staples will always remain strong.


 Rule 1

First, we need to make our customers happy. We need to offer them a easy way to access the information they are looking for whether looking for services they need or products they want to buy. Effective website design needs to function successfully on all available devices and platforms; including mobile phones, tablets and PC as well as browsers like Google's Chrome, Microsoft's Internet Explorer and Mozilla's Firefox. With all the new technology in wireless communications it is imperative for us to have our message clearly displayed at all times.

Rule 2

The second rule we need to follow to be successful online is to keep Google happy. I don’t know what search engine you use but according to searchenginewatch “Google holds a staggering 67.6 percent of the U.S. search engine market share” and goes on to say that “Bing remained a distant second with 18.7 percent”. This, I believe is well deserved because simply put, Google brings back better and more relevant search results.

My personal opinion puts Google above all the competition on almost every search. When using other engines, I always feel like the results are not as tailored to my searched keywords and phrases. Google has figured it out; they know that if they keep users coming back to them every time they are looking for a product or service that they will continue to make over a billion dollars a week! That’s over five million dollars per hour according to MOZ.

Keep Google Happy - Don’t take shortcuts

I often see people finding new ways to rank at the top of the search engines using any means possible. Here is the problem, you have some of the smartest people in the world working for Google, so much so they are making movies about getting a job with Google! How long do you think it will take for them to figure out the next best shortcut? What we have seen recently when they do see too much manipulation with results is a software or algorithm update. 

They are usually named something cute like panda, penguin, or hummingbird but will you still think it is so cute when your site is penalized? Most experts are now saying that if your site gets one of these penalties you are better off starting over with a fresh URL and clean content. Every year you hear about a new animal joining the Google Zoo. My advice is to stay off the radar. If you are going to do your own marketing then be sure you avoid the shortcuts or use a reputable company.

Learn more about our services at http://leadsonlinemarketing.com/