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Wednesday, October 21, 2015

SEO Tips For Success

Search engine optimization marketing, local business online marketing strategy

Marketing - Search Engine Optimization

The best looking website or blog is all for naught when it does not include a quality SEO plan. It is also important to note that as the Internet changes, so does SEO. Here are some helpful SEO tips for success to help improve your web presence.

Localize SEO

Attracting local clients is very important to some businesses, which makes it an SEO priority. Client reviews are an excellent way to spread the word and it also helps to find a way into local directories while Google Places is a big must. Blogging about local events is also another way to improve localized SEO while geo-specific long-tail keywords and additional website markups are excellent assets as well.

Utilize Header Tags

A header tag sits atop a new paragraph and while it helps from an aesthetic standpoint, it also serves a purpose to SEO. Placing keywords specific to your business helps a great deal when it comes to SEO as search engines better recognize keyword rich header tags. Whether you are writing a blog or website content, effective header tags will improve the search visibility on that specific page.

Focus on Meta Data and Title Tags

All content should include Meta descriptions and title tags. The Meta descriptions should also not be the same on each page, but used to describe the specific content on each page. Good title tags will allow search engines to better interpret the content and relationships of your pages.

Use All Your Outlets

SEO is kind of like a wheel while its spokes are the various outlets through which your business does its marketing. Social media is part of what drives your SEO as outlets like Facebook, LinkedIn, Google Plus, Twitter and Pinterest need to be utilized to their fullest extent. After all, a wheel cannot move if its spokes do not turn or are not sturdy.

Content is King

You can pull off all the SEO tricks in the world, but once you get users to your site, it is up to you to keep them coming back. That can be done by putting out quality content. Follow Google’s guidelines since it rewards and punishes different types of content and diversifying content is also an excellent technique. That urges sites to use more photos, videos and various media, which in turn can better engage and educate your audience.

Leads Online Marketing utilizes numerous in-depth SEO strategies to help businesses achieve search engine rankings and generate more leads and this is just a small sampling of the many different services that we include in our packages for our clients.
If you are looking for quality search engine optimization, website development, and Internet marketing, Leads Online Marketing has a plethora of successful solutions that can work for you. 
Contact us today!
 

Friday, September 25, 2015

Market Your Business Online For Free

mobile online searches used to find products and services
Advertising is not what it used to be in the world of business. The computer age has taken marketing online. However, marketing your business in this new way does not have to cost a fortune. Here are some free ways to market your business online.

Claim Directory Listings

There are a vast amount of directories that will list your business without a fee. Yahoo! Local and Google Places are just two of those many directories. Additionally, there are an abundance of business associations that allow you to list your business on their respective websites. The benefit of this tactic is that many of these free directories show up in search engine results.

Blogs

The charge for putting up a blog post and then promoting it via social media is zero. It is highly recommended that any kind of business engaged in online marketing should feature a blog with consistent posts. Blogging has evolved into somewhat of a staple when it comes to Internet marketing. Keep content consistent, relevant and engaging.

Put Out a Newsletter

It is meant to include helpful information about your business and its respective industry. Current events are also a good inclusion. Furthermore, there are many e-zine directories, such as The E-Zine Directory, which permit business to advertise their newsletters for free.

E-mail signature example

Use E-mail Signatures

This is a recommended standard. Include a footer in every e-mail which contains links to your website, social media, blog, etc. The process of setting this up is a rather easy one. Anyone who takes the time to read your e-mails will have links at their disposal and can easily learn more about your business.

Use Free Forms of Diversified Content

Try doing a podcast providing helpful hints and expert tips in your specific industry area. Podcasts can be listened to anytime and many people even subscribe to their favorite podcasts. When aiming to go the visual route, video marketing and YouTube are excellent tools! Keeping in mind a similar school of thought with podcasts, videos can boost your website ranking and expand your web presence. Try making a video that appeals to your product or customer base. 

Leads Online Marketing uses a variety of content and strategies to bring your message to the masses. Internet Marketing can pave the way to new business with the help of extensive experience, proven results and industry expertise. Contact Leads Online Marketing today and help your business see a better tomorrow.

Resources:
http://www.ezine-dir.com/